About the Client
Our client is an email outreach software company specializing in launching cold email campaigns and funnels. Despite their robust solution, they lacked experience in Instagram marketing and did not have an in-house team capable of scaling their efforts.
Challenges
No Past Experience in Instagram Marketing: The client had no prior experience in leveraging Instagram as a marketing platform.
Lack of In-House Team: They did not have an in-house team with the necessary skills to scale their marketing efforts effectively.
Solutions
To address these challenges, we implemented a comprehensive strategy that included influencer partnerships, in-house media production, and a series of engaging and educational content.
Hiring Influencers and In-House Media Production
Strategy: Partnered with influencers to leverage their reach and credibility while producing high-quality content in-house.
Execution: Identified and collaborated with influencers relevant to the B2B and marketing space. Produced professional and engaging content that aligned with the client’s brand and message.
Outcome: Enhanced visibility and credibility through influencer endorsements and high-quality content.
Content Creation on Cold Email Benefits
Strategy: Developed content focused on the benefits of cold email and how it can help businesses.
Execution: Created educational posts, infographics, and videos explaining the advantages and best practices of cold email campaigns.
outcome: Positioned the client as a thought leader in the email outreach space, attracting a targeted audience.
Viral Content Strategies
Strategy: Employed strategies designed to make the client’s content go viral.
Execution: Used compelling hooks, eye-catching visuals, and engaging storytelling to captivate the audience. Included value-driven b-rolls and talking head content as reels.
Outcome: Significantly increased engagement and shareability of the content.
Cold Email Challenges as a Series
Strategy: Launched a series of campaigns centered around cold email challenges.
Execution: Created a series of engaging posts and videos that presented cold email challenges, encouraging audience participation and sharing.
Outcome: Fostered a sense of community and engagement, driving more traffic to the client’s platform.
Results
Our targeted and multifaceted approach delivered remarkable results for the client:
100K Views in 30 Days: The content went viral, achieving over 100,000 views within just 30 days.
27+ Leads: Generated 27 high-quality leads directly from the Instagram campaign.
Demand Generation: Successfully created a buzz around the client’s product, enhancing brand awareness.
30% Increase in Email List: Added 30% more people to their email list, expanding their reach and potential customer base.
By leveraging influencer partnerships, producing high-quality in-house content, and implementing strategic and engaging campaigns, we helped our client achieve viral success on Instagram. This not only increased their visibility and lead generation but also positioned them as a leader in the cold email outreach space.