Divyanshi Sharma
December 9, 2024
Use an Inbound Funnel!
I’m using an inbound sales system that is working the best for me.
Here I don’t have to:
- Spend $0 on ads
For this strategy to work you need at least:
- 100 people of your target audience
- Copywriting skills
Now, you need to follow these steps:
1. Make a list of 50 people who fit your target audience:
You go to your competitor’s profile, check their activity and see who they are engaging with. You will get an idea.
Or you can just use directories or a sales navigator.
2. Start engaging with their content at least for 3 days:
Pls do not use AI here.
Do genuine comments. You can hire a VA from Upwork who can do this work!
3. Create a post mentioning their product/service:
For example: I work with SaaS founders so I created posts like this:
What does it do?
It gets their attention.
After that, I reached out to them offering them more such free posts. And then I ask them to get on a call with me! Which they agree because I’m providing upfront value here!
Once I have them on a call I pitch my offer in a non-salesy way without pushing too hard.
And that’s how I close the deals!
So, if you are offering SMM or automation you can make posts on companies.
For SMM:
"How can company X go viral using WXY formula?"
For Automation:
"How can company Y save by automating ?"
Make sure to tag them to get their attention.
Later on, reach out to the decision maker!
4. Focus more on value-based posts:
Stop posting random pictures with a caption that speaks nothing about your service.
5. Post 1 lead magnet at least once a week.
Just like how I did.
Post-lead-magnets with hooks and pictures!
The lead magnets can be something valuable that fits your target audience's pain points.
This lead-magnet right here got me 25 sales calls in less than 12 hours of posting!
Inbound-led Outbound Funnel
I have 9 scenarios on LinkedIn where I'll get my team to reach out to people and try book calls.
These scenarios are all based on actions someone will take on the platform to give off interest.
Here they are:
- New Inbound Follow
- New Profile View
- Commented For Giveaway
- Replied To Giveaway DM
- Replied To Outbound Message
- Natural Inbound
- Attended Industry Event
- Clicked On Competitors' Ad
Build this Lead-Gen Funnel Inhouse:
Looking to build this funnel in-house?
We will hop on a free consultation call where we will understand your current acquisition challenges. And provide you with a customised system that guarantees results in 9 weeks.
If you are interested in knowing how this works, then.